People counting gives Dutch shopping centre a business edge



Hikvision, the world’s leading supplier of innovative video surveillance products and solutions, has been working with the Schalwijk Shopping Centre in Haarlem, the Netherlands to help them make business decisions. Hikvision’s People Counting cameras are using to provide visitors number and flow information so the Centre can maximise both customer experience and layout effectiveness.


The Centre says: “People counting is very important to shopping centres because the retailers always want to know what ‘footfall’ they are likely to expect,”. “This information helps the larger chains, for example, to make a decision on whether or not to invest in the centre and move in.”


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