Shopping Malls

Shrinkage is on the rise, budgets are tightening, but customers expect more. Hikvision’s solutions for Shopping Malls can help you attract and satisfy a larger audience with nicer shops, easier navigation, better parking experience, while enhancing the overall security in a proactive way.

1

Customer Traffic Analytics
2

Commercial Display Advertising
3

General Security
4

Smart Parking Management

1
Customer Traffic Analytics
2
Commercial Display Advertising
3
General Security
4
Smart Parking Management

Challenges

Attracting and retaining customer traffic is a key factor for any successful shopping mall operation. Shopping mall managers are increasingly in search of means to that help enhance their services, evaluate the tenant mix, and assess marketing activities.

Difficult to evaluate tenant mix

Hard to evaluate marketing activity effect

With Hikvision AIoT people counting system, the shopping mall would have a better understanding about the customer traffic when shoppers are moving from the entrance to the floor and from the floor to the store.

Mall Traffic Analysis

Gain insights on foot traffic and flow across the whole shopping mall, assess risks and search out new opportunities.

Discover the busy hours and arrange staff accordingly
Evaluate the effectiveness of your marketing efforts
Take advantage of the data for the most potent ad placement

Floor Traffic Analysis

Capture the customer traffic data of every floor and the various areas of the mall.

Evaluate rent rates by analyzing main store traffic
Prevent long wait times for services or payment counters with queue management

Store Traffic Analysis

Provide services for tenants, such as improving sales performance by providing multidimensional customer traffic data at their store.

Assess walk-in rates
Check which areas are most popular
Assess the appeal of various brands and products

Challenges

In customer-driven, customer-centered shopping malls, it’s all about catching people’s attention and keeping them engaged.

Lack of attractiveness

Poor navigation guidance

Hikvision offers a diverse range of display products, meeting virtually any demand with stunning visuals. With commercial visual displays inside and out, you can provide customers a spectacular shopping experience – and, most importantly, improve turnover.

Exterior Advertising
Indoor Advertising and Digital Navigation

Increase traffic and return rates with increased visual attractiveness.

Displaying stunning images and videos with immersive effects
Easily build an image of a popular and fun place to hang out
Diverse outdoor display products designed for a host of scenarios

Promote activities, display captivating content, showcase products with diverse display products.

Vividly showcase products using indoor displays
Help ensure customers do not get confused or lost using digital signage for maps and directions
convenient and informative than printed signage

Challenges

Safety always comes first for your customers, staff, and assets. An accident in a shopping mall can lead to significant losses.

Blind security spot

Untimely action to emergencies

Hikvision offers a stereoscopic security system, helping you create a more secure shopping environment all around.

Comprehensive Security

Protect every nook and cranny.

24/7 security established by diverse products suitable for indoor / outdoor areas
Excellent nighttime performance
Global awareness and check-ins for live video details

Proactive Security

Take action to avoid potential risks.

Detect crowd density with AI-powered solutions, which provide a density map and trigger density alarms in advance so that security guards can take action to avoid risks.
Identify blocklisted individuals

Emergency Handling

Immediate response and remote command.

Remote live view of events through security cameras
Two-way audio with dispatched staff via body-worn cameras
Get a handle on incidents immediately from the control center

Challenges

The parking experience is often the first impression you make with your customers. Inconvenient parking experience will result in unhappy customers, traffic and revenue loss.

Entry congestion

Hard to find a parking space

Hikvision’s streamlined parking solution helps create a convenient parking experience both indoors and out, placing your mall among the top choices in customers’ minds.

Quick Entry
Parking Guidance
Car Finding
Parking Payment

Smooth and efficient entry and exit.

LED guidance screen show available parking spaces intuitively
ANPR for automatic vehicle entry, eliminating congestion at the gate
Drivers can conveniently take a ticket from the E&E Station for parking payment

Find vacant parking spaces quickly.

Guide drivers to suitable parking floors and areas using floor guidance screens
Show vacant parking spaces with parking guidance cameras
Applicable to both indoor / outdoor parking lots

Help customers quickly find the spot where they parked.

Help customers locate their car quickly via interactive parking inquiry terminal
Cars appear on a floor map by simply entering the license plate number in full or in part