Calculating the numbers of shoppers who enter your store or mall throughout the day can help you to improve your operations in a number of ways. It becomes possible, for example, to precisely match the number of staff during busy times to the need, improving service, and then reduce staff during quieter times to save on operating costs.
In these and a number of other ways, counting people in-store helps retailers optimize their strategies and maximize conversion and revenues. However, the task of accurately counting customers over an extended period of time is a difficult one, particularly as legacy camera technologies are not always up to the task.