A live stream tide is sweeping the world. According to Market Research Future1, the global live stream market is projected to grow at 28.10% CAGR from 2020 to 2027. Hikvision launched its new line of webcams to this market in June 2021, among which the Live Series Webcam was well received. We interviewed Hikvision Webcam Product Manager Shirley You to find out how the Live Series Webcam helps create new consumer experiences and lifestyle possibilities.
Q: Can you introduce Hikvision's webcam family?
The Hikvision webcam product family currently comprises of three different series – Value, Pro, and Live – designed for various scenarios and user groups, and aims to bridge any distance.
The Value Series features 1080p high definition, wide-angle and distortion-free lenses. The cameras also boast intelligent noise reduction, making them perfect for online education applications.
The Pro webcams are designed for remote conferencing. They ensure audio and video are always clear during presentations, conferences, or group discussions.
The Live Series targets lifestyle enrichment. It caters to online shopping, video chatting, and other scenarios. It can transform social engagement, for example, by creating the closest possible experience of 'being there', even when communicating digitally.
Q: Why did Hikvision launch a separate Live Series camera?
In China, we have seen a booming live stream trend. It has revolutionized the retail industry and consumer shopping habits by improving engagement, and driving sales. It has also made a strong presence in people's daily social behavior and connecting people in new ways.
We also see this trend extend to a global perspective. The live stream industry has a vast developing base, driven by enhanced network infrastructure, people's increased demand for personalized experience, and the lasting impact of the pandemic.
Although video chat and TV live shopping are no longer novelties, the evolution of the Internet and digitalization means that people have higher requirements for live stream experience. This has been shaped by greater engagement, intelligence, and convenience. Therefore, we introduced the Live Series Webcam to meet these thriving needs.
Q: What are the applications and scenarios of the Live Series?