Heat Mapping Technology for Retailers: New Webpage Details Hikvision Heat Mapping to Optimize Merchandising & Optimize Revenue
Retailers want to know which products and merchandise displays interest customers the most and promotional products that attract customers into the store. To optimize marketing efforts and maximize revenue, Hikvision’s heat mapping solutions enable retailers to view a color-coded map that details the amount of time shoppers spend in specific store areas. Our new solutions webpage details how this technology works and features recommended products for retailers seeking heat mapping to enhance marketing efforts.
Heat maps use color-coding to reveal hot spots and dead zone within all types of retail stores, including box retailers, coffee shops, and grocers. This data can help store owners and managers to enhance placement of promotional products throughout the store to maximize revenue.
Our fisheye cameras can capture HD images and video over wide areas with heat mapping functionality, using fewer cameras to deliver comprehensive views and more data than traditional security cameras.
To learn more about Hikvision heat mapping technology and recommended products, view the heat mapping solutions page here. For our full range of retail solutions, download a copy of our retail brochure.
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