What we offer

Decision making for operation optimization needs information from many disparate sources. How to put the pieces together is critical. In the retail context, integrating online data such as CRM and POS data with offline data like customer traffic and attributes to optimize business operations is the tendency.

 

Hikvision offers a comprehensive range of products that collect information, run analyses, and conduct multi-dimensional data fusion. Using devices that are also used for video security, you can now gain a deeper understanding of your customers as a group, observe business patterns, increase operational efficiency, and utilize the right tools to ensure shoppers walk out of your store with smiles and merchandise.

Advanced customer traffic analysis with a high accuracy

Customer traffic analysis can be done in a flexible and adaptive manner, excluding staffs and repetitive customers for more accurate results.

Customer attributes analysis

Consumer Attributes Analysis

 

 

Our solution not only offers functionality to analyze customer traffic data, but also summarizes the key characteristics of your customers for you to make more insightful decisions. Customer attributes, such as facial expression, and other data help stores better develop customer profiles and gain insights about their preferences. Use this function in different locations of your store for multiple applications and purposes. 

Area popularity analytics

Area Popularity Analytics

 

 

 

 

Waiting times can have a devastating effect on the in-store customer experience. Queue detection cameras are designed to monitor queues in real-time and send notifications when there are too many people waiting in line. Along with response times, managers can also check on queue data to evaluate staff performance and track efficiency improvements.

Heat map analytics

Heat Map

Area heat map

Data that reveal which areas are most visited could be a great help for operational insights. In the shelf area, heat-mapping technology marks the popularity of each shelf areas. Combined with other information, problems with commodities becomes apparent.

 

Global heat map

Using ceiling installation of several fisheye cameras, the system can generate global heat map data for the entire store. This information helps managers to see where the “hot areas” are and to enable better product allocation for promotion. Combined with sales data, the heat map data is a great tool for management team to reveal insights on shopping patterns.

 

Recommended Products

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Remote audit

Audits are necessary, but are often beset by challenges like high management costs, inefficiency of on-site audits, management vulnerability, and lack of further data analysis. Remote Audit solution of Hikvision reuses the existing CCTV system and moves the offline audit process to online which improves the efficiency and standardization of shop audit significantly.

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