From Static Ads to Dynamic Visuals: Belgrade Arena's LED Transformation

Customer: Belgrade Arena and ALTA Bank

Location: Serbia

Industry: Sports

Product:

P10 Outdoor Fixel LED Display Unit (DS-D42A0FO-CLF)

Outdoor LED screen size: 228 m²

Belgrade Arena, a prominent venue located in a high-traffic area of Serbia, faced challenges in keeping its stadium façade updated with commercial advertising and game information. The previous reliance on printed materials was inefficient, requiring frequent removal and installation, which consumed time, labor, and was not environmentally friendly. The static content also lacked visual appeal, diminishing its advertising impact. The arena needed a dynamic digital solution for advertising that was sustainable and easy to update.

They installed a massive 228 m² curved Hikvision LED wall on its facade, with plans for an additional unit. The P10 Outdoor Fixed LED Display Units (DS-D42A0FO-CLF) feature aluminum chassis for optimal heat dissipation, ensuring reliable performance in temperatures up to 60 °C. With an IP67(F)/IP66(R) rating, these displays are robust enough to withstand harsh environmental conditions. The customized 45° corner cuts facilitate a curved screen design, enhancing the visual experience.

This digital transformation has revolutionized advertising for both Belgrade Arena and Alta Bank, which rents the screen. Quick content updates eliminate the need for physical materials, making operations more environmentally friendly and cost-effective. The vibrant display captures the attention of heavy daily traffic, significantly improving advertising efficiency. Additionally, the arena can display game information seamlessly, providing a multifunctional solution that enhances overall visual appeal and operational efficiency. This initiative has established a new standard for commercial displays in Serbia, creating a more sustainable and engaging advertising environment.