Mexican digital agency boosts billboard ROI with Hikvision LED displays

Customer: ISNOW

System integrator: Mtech Soluciones Digitales

Location: Reynosa, Mexico

Industry: Media

Product: Outdoor Fixed LED Display (DS-D4440FO-BKA)

Screen size: 48m²

ISNOW is a digital agency dedicated to strengthening local businesses through innovative marketing solutions. They specialize in helping businesses expand their reach, create meaningful connections with customers, and thrive in an increasingly digital world. When ISNOW secured a prime billboard location outside La Estrella restaurant on Morelos Boulevard, one of the city's busiest streets, they saw more than just an advertising opportunity.

Their goal was ambitious—transform the location into a versatile entertainment hub that could display ads during regular hours and serve as a community gathering spot for major events like the 2026 FIFA World Cup matches and boxing nights. They envisioned converting the restaurant's parking lot into an outdoor sports bar atmosphere where people could watch live events on a large, high-quality screen.

Hikvision's Outdoor Fixed LED Display (DS-D4440FO-BKA) proves to be the perfect match for ISNOW's ambitious project. The installation features two 24 m² screens mounted on both sides of the billboard frame that could be seen from multiple directions along the busy street. The screens’ die-casting aluminum design and advanced multi-ventilation system eliminate the need for additional air conditioning, making it ideal for Reynosa's challenging weather conditions. With Front IP65 and Back IP54 protection ratings, the displays are built to withstand extreme temperatures, heavy rainfall, and storms that are common in the region. Just two weeks after installation, the system faced its first real test when storms hit the area. The LED screens performed flawlessly, proving that the weather-resistant design is more than just a feature on paper.

The results exceed expectations on multiple fronts. ISNOW successfully creates a new revenue stream by selling advertising spaces to various brands. The eye-catching, programmable screens attract more advertisers than traditional billboards ever could. La Estrella restaurant also benefits significantly from the installation, experiencing increased foot traffic as the vibrant displays draw more attention to their location.

Most importantly, ISNOW has discovered a scalable business model that addresses local economic challenges while supporting community businesses. The success of this project has opened doors for similar installations at other restaurants and commercial centers. Working closely with Hikvision, ISNOW is now expanding their knowledge of LED display solutions and preparing for future growth in this emerging market segment.