Indonesian roadsides get a digital lift from Hikvision LED displays

Customer: 8Infini Advertising

Location: Bekasi, Indonesia

Industry: Media and advertising

Product: P6.6 Outdoor LED Display Units (DS-D4266GO-2AAA), P8 Outdoor Fixel LED Display Unit (DS-D4480FO-GLF)

Screen size: 144 m² across two displays

As one of Indonesia’s leading advertising companies, 8Infini has long focused on delivering eye-catching outdoor campaigns for its clients. To keep pace with the growing demand for more vivid, flexible content, the company looked for new ways to enhance the visual impact of its advertising spaces. They wanted displays that could support dynamic messaging, operate reliably in Indonesia's demanding tropical climate, and help them offer a more premium service to brands seeking high-visibility exposure.

To meet these needs, 8Infini deployed Hikvision’s LED display solution across several of its key locations in Bekasi. The main installation replaced a traditional static billboard outside the busy Lampu Merah Mall. Positioned at a corner along a major road with heavy traffic, the site now features a 72 m² LED billboard with each side measuring 12 by 6 meters. In addition, a second screen of the same size was installed above Jl. KH. Noer Ali, another busy road, providing even wider coverage. The new screens allow 8Infini to publish vivid commercial ads as well as festive and seasonal messages that can be updated instantly.

The display outside the Lampu Merah Mall uses Hikvision’s P6.6 Outdoor LED Display Units (DS-D4266GO-2AAA). These units feature an energy-saving design that helps reduce power consumption by more than 40%. With advanced power management technology, which delivers power more accurately to each individual LED light, the display stays bright while using far less electricity. The displays also include a well-designed heat dissipation system that keeps them running safely in Indonesia’s hot, humid weather without the need for air conditioning. The aluminum cabinet is lightweight, easy to install, and simple to maintain. Built with sun-resistant and corrosion-resistant materials and certified to international CE/CB standards, the displays are engineered for reliable, long-term outdoor performance.

The solution has delivered impressive results for 8Infini's business. The energy-efficient design significantly reduces operating costs while the robust construction minimizes equipment failures even under heavy use. Most importantly, the vibrant, high-quality displays have enhanced 8Infini's ability to deliver compelling visual experiences for their clients, strengthening their position as a leading advertising producer in Indonesia's competitive market.