How a Saudi advertising firm elevated outdoor ads with LED solutions

Customer: Mega Art Advertising

Location: Qatif, Saudi Arabia

Industry: Media

Product: P8 Outdoor LED Display Units (DS-D4280CO-2APA, DS-D4280CO-4BPA),4 Ports 3-in-1 LED Controller (DS-DT60P-02HI04NO)

Screen size: 470 m²

Mega Art Advertising, a leading outdoor digital advertising company in Saudi Arabia, recognized significant growth opportunities in the eastern region's advertising market. They sought to enhance their service offerings with modern digital display technology that could deliver maximum visual impact to audiences across high-traffic locations. Their vision was to create dynamic advertising platforms that would allow clients to reach larger audiences more effectively while providing the flexibility to display diverse content formats.

To address these requirements, Mega Art implemented a comprehensive Hikvision LED display solution featuring eleven high-performance screens across five strategic locations in the Qatif area. The installation included ten rectangular billboards, each measuring 4.8 m x 8.68 m, plus one impressive naked 3D screen measuring 13.92 m x 3.84 m. The P8 Outdoor LED Display Units are designed to handle extreme heat and intense sunlight conditions. The advanced heat dissipation technology performs exceptionally well in Saudi Arabia's harsh climate, eliminating the need for air conditioning even in temperatures exceeding 50°C. The energy-efficient design reduces power consumption by over 40%, significantly lowering operational costs and supporting environmental sustainability goals. The system is managed through a centralized Hikvision LED controller that supports multiple content formats and enables remote scheduling with multilevel user permissions.

The 470 m² of digital display space has significantly enhanced Mega Art's market position, attracting new clients who were impressed by the high-quality visual impact of the installations. The strategic placement at high-traffic crossroads ensures maximum visibility for commercial advertisements from banks, retail chains, and food establishments. The system's flexibility was particularly valuable during Saudi Arabia's 95th National Day celebrations, when the screens seamlessly transitioned to display festive community content celebrating the nation's heritage.

"We've not only achieved superior visual performance that sets new standards in outdoor advertising, but we've also established ourselves as the premier digital media platform in the eastern region,” said Mr. Jawad Alowa, General Manager of Mega Art Advertising. “This digital transformation has positioned us at the forefront of Saudi Arabia's advertising evolution."