Smart retail innovations drive safety, efficiency and customer satisfaction in shopping center
In today's dynamic environment, large shopping centers encounter several security and management challenges. These include property loss, parking issues, and customer service disputes. Technological advancements in smart retail are providing effective solutions to these ongoing issues and leading the way toward a secure and efficient shopping environment.
When the architects were designing the shopping center, they knew that it would need to incorporate many security and operational features. This meant strategically positioning cameras to ensure comprehensive coverage, minimizing potential blind spots that could compromise retail security. However, the challenge didn’t end at just ensuring video protection. They also had to make sure that these cameras were seamlessly integrated into the architectural design, maintaining the aesthetic appeal of the shopping center.
Moreover, the shopping center's huge size posed another hurdle. While necessary to accommodate the large number of visitors, the vast parking area could potentially cause confusion for shoppers. Finding available parking spaces during peak hours could become a daunting task, and remembering the exact parking spot could be equally challenging when it was time to leave. Effective park management solutions, such as smart parking systems, are essential in this context.
The management, always striving for operational efficiency, wanted to leverage data for continuous improvement. This called for the adoption of a single, integrated platform management solution. This solution was expected to streamline various processes ranging from parking management to customer service, and retail security operations. The ultimate goal was not just to enhance operational efficiency but to significantly improve the overall shopping experience for visitors, making each visit to the shopping center a pleasant and stress-free experience.
Large shopping center security and management are rapidly evolving, with a range of innovative trends and solutions appearing on the market. A key area of enhancement is security video quality. High-resolution cameras with advanced picture clarity, superior illumination, and wide panoramic views are now the norm. Furthermore, security systems are now integrated with artificial intelligence, offering real-time threat detection and immediate response, making shopping centers safer than ever before.
According to Deloitte’s 2023 Shopping Center Report, parking management has emerged as a top priority for 51% of survey respondents when considering attributes important to them while visiting a mall. Consequently, smart parking management solutions are also revolutionizing the shopping experience. They use parking cameras and real-time data to monitor parking space usage and guide customers to available spaces. They also help customers locate their vehicles when they're ready to leave, reducing the time spent searching for parking.
Citing The Drum, a marketing media, it is noted that 90% of brands have embarked on the path toward achieving customer intelligence maturity. With intelligent data analysis of the video footage, commercial managers can work with invaluable insights. The cameras provide information on peak hours and days, parking lot occupancy data, customers' favorite aisles, and transit areas, making it easier to adjust commercial offerings or select the type of event to be held at any given moment.
These trends have proved successful in addressing the challenges faced by large shopping centers, exemplified by Hikvision’s innovations in the Vialia Vigo Shopping Center.
The parking area of Vialia Vigo Shopping Center alone uses over 300 cameras as part of an extremely efficient intelligent parking guidance system. Drivers can follow indications towards available parking spots without having to drive around needlessly. In addition to the Parking Cameras (DS-TCP440-B), the parking solution incorporates Parking Indicators, Parking Inquiry Machines (DS-TPT322-L2), Video Guidance Terminals, and intelligent back-end products. Thus, customers can find the vehicle by themselves without any effort.
The shopping center has a further 200 video security cameras installed throughout the mall to enhance retail security and gather footfall insights. These include DeepinView cameras which are able to count people. (The shopping center uses the Varifocal Dome Cameras (iDS-2CD7126G0-IZS) and bullet cameras (iDS-2CD7A86G0-IZHS).) The advanced cameras offer critical insights, enabling managers to tailor their commercial offerings more effectively and choose appropriate events for specific times. The integration of these technologies is part of a comprehensive retail management strategy that includes people counting systems to analyze customer traffic.
The entire solution is integrated and managed through Hikvision’s HikCentral platform. The control room, with its monitors and consoles, ensures the security of all activities in the shopping center. As a result, the shopping mall has been able to optimize retail management efficiency while reducing management overhead and management and maintenance costs.
Juan Louro, the director of the Vialia Vigo shopping center, is very proud of the project. “Our shopping center sets a benchmark not only in the Spain but also in Europe,” he says. “Technological innovation stands as a cornerstone within our value proposition.”
Our shopping center sets a benchmark not only in the Spain but also in Europe. Technological innovation stands as a cornerstone within our value proposition.
To find out how Hikvision solution helps Vialia Vigo Shopping Center boost retail safety and efficiency, read the full case study here.
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