Case Study: How Hikvision’s Camera Solutions Boosted a Retailer’s Security and Marketing Data
A retailer in Valdosta, Georgia, recently tackled store security and marketing challenges with Hikvision's cutting-edge security solutions. Retailer Only Options, Perfect Settings, and R.L. Martin sought to enhance efficiency and safety across their three stores by approaching Guardian Technologies & Security and the Hikvision systems integrator, Robert Westberry.
In the past, securing a retail perimeter meant putting multiple cameras at the front of a retail shop. However, Westberry offered a different method to improve visibility with fewer cameras. He suggested Hikvision panoramic cameras with ColorVu technology, which provided full-color video, a wider field of view, and around-the-clock imaging.
Guardian Technologies even customized ColorVu cameras to match Only Options' preferred aesthetic, seamlessly blending black cameras with the store's design. The owner, Devan Martin, stated, "We are thrilled with how the new security system is functioning for us. We now have many new capabilities that have created better efficiency and safety in our three stores."
The store also used 12 MP fisheye cameras with heat mapping technology to gather detailed information about shopping trends. They can continually use this data to improve marketing strategies and merchandise placement. For a complete view of the store, Hikvision Value IP Mini Dome Cameras were also strategically placed, and the HikCentral video management system and Hikvision M-Series NVRs offered precise people counting analytics and strong business intelligence.
At Only Options, they installed cameras that count shoppers passing through every entrance and in the areas that connect the store's departments. This helped them understand how many people are coming and going as well as the busiest hours, so as to adjust staff levels accordingly. Plus, a 360-degree camera with heat signatures allowed them to analyze customer activity in real-time and make informed decisions, such as how to arrange displays and optimize store layouts.
If you'd like to find out more about how Hikvision's creative solutions can enhance your security and boost business, contact your local representative. Read the full case study here.
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