Centros comerciales

La merma va en aumento, los presupuestos se están ajustando, pero los clientes esperan más. Las soluciones de Hikvision para centros comerciales pueden ayudarlo a atraer y satisfacer a un público más amplio con mejores tiendas, una navegación más sencilla y una mejor experiencia de estacionamiento, al mismo tiempo que mejora la seguridad general de manera proactiva.

1

Customer Traffic Analytics
2

Commercial Display Advertising
3

General Security
4

Smart Parking Management

1
Customer Traffic Analytics
2
Commercial Display Advertising
3
General Security
4
Smart Parking Management

Desafíos

Atraer y retener el tráfico de clientes es un factor clave para cualquier operación exitosa de un centro comercial. Los gerentes de los centros comerciales buscan cada vez más medios que les ayuden a mejorar sus servicios, evaluar la combinación de inquilinos y evaluar las actividades de marketing.

Difícil de evaluar la combinación de inquilinos

Difícil de evaluar el efecto de la actividad de marketing

Con el sistema de conteo de personas AIoT de Hikvision, el centro comercial comprendería mejor el tráfico de clientes cuando los compradores se desplazan desde la entrada hasta el piso y desde el piso hasta la tienda.

Análisis de tráfico de centros comerciales

Obtenga información sobre el tráfico peatonal y el flujo en todo el centro comercial, evalúe los riesgos y busque nuevas oportunidades.

Descubra las horas pico y organice el personal en consecuencia
Evaluar la eficacia de sus esfuerzos de marketing
Aproveche los datos para la colocación de anuncios más potente

Análisis de tráfico de piso

Capture los datos de tráfico de clientes de cada piso y las diversas áreas del centro comercial.

Evalúe las tarifas de alquiler analizando el tráfico de la tienda principal
Evite largos tiempos de espera para servicios o mostradores de pago con gestión de colas

Análisis del tráfico de la tienda

Proporcione servicios para los inquilinos, como mejorar el rendimiento de las ventas al proporcionar datos de tráfico de clientes multidimensionales en su tienda.

Evaluar las tarifas sin cita previa
Compruebe qué áreas son las más populares
Evaluar el atractivo de varias marcas y productos.

Challenges

In customer-driven, customer-centered shopping malls, it’s all about catching people’s attention and keeping them engaged.

Falta de atractivo

Poor navigation guidance

Hikvision offers a diverse range of display products, meeting virtually any demand with stunning visuals. With commercial visual displays inside and out, you can provide customers a spectacular shopping experience – and, most importantly, improve turnover.

Exterior Advertising
Indoor Advertising and Digital Navigation

Increase traffic and return rates with increased visual attractiveness.

Displaying stunning images and videos with immersive effects
Easily build an image of a popular and fun place to hang out
Diverse outdoor display products designed for a host of scenarios

Promote activities, display captivating content, showcase products with diverse display products.

Vividly showcase products using indoor displays
Help ensure customers do not get confused or lost using digital signage for maps and directions
convenient and informative than printed signage

add to compare

Challenges

Safety always comes first for your customers, staff, and assets. An accident in a shopping mall can lead to significant losses.

Blind security spot

Untimely action to emergencies

Hikvision offers a stereoscopic security system, helping you create a more secure shopping environment all around.

Comprehensive Security

Protect every nook and cranny.

24/7 security established by diverse products suitable for indoor / outdoor areas
Excellent nighttime performance
Global awareness and check-ins for live video details

Proactive Security

Take action to avoid potential risks.

Detect crowd density with AI-powered solutions, which provide a density map and trigger density alarms in advance so that security guards can take action to avoid risks.
Identify blocklisted individuals

Emergency Handling

Immediate response and remote command.

Remote live view of events through security cameras
Two-way audio with dispatched staff via body-worn cameras
Get a handle on incidents immediately from the control center

Challenges

The parking experience is often the first impression you make with your customers. Inconvenient parking experience will result in unhappy customers, traffic and revenue loss.

Entry congestion

Hard to find a parking space

Hikvision’s streamlined parking solution helps create a convenient parking experience both indoors and out, placing your mall among the top choices in customers’ minds.

Quick Entry
Guía en estacionamientos
Car Finding
Parking Payment

Smooth and efficient entry and exit.

LED guidance screen show available parking spaces intuitively
ANPR for automatic vehicle entry, eliminating congestion at the gate
Drivers can conveniently take a ticket from the E&E Station for parking payment

Find vacant parking spaces quickly.

Guide drivers to suitable parking floors and areas using floor guidance screens
Show vacant parking spaces with parking guidance cameras
Applicable to both indoor / outdoor parking lots

Help customers quickly find the spot where they parked.

Help customers locate their car quickly via interactive parking inquiry terminal
Cars appear on a floor map by simply entering the license plate number in full or in part