What we offer

Decision making for operation optimization needs information from many disparate sources. How to put the pieces together is critical. In the retail context, integrating online data such as CRM and POS data with offline data like customer traffic and attributes to optimize business operations is the tendency.

 

Hikvision offers a comprehensive range of products that collect information, run analyses, and conduct multi-dimensional data fusion. Using devices that are also used for video security, you can now gain a deeper understanding of your customers as a group, observe business patterns, increase operational efficiency, and utilize the right tools to ensure shoppers walk out of your store with smiles and merchandise.

Advanced customer traffic analysis with a high accuracy

Customer traffic analysis can be done in a flexible and adaptive manner, excluding staffs and repetitive customers for more accurate results.

Area popularity analytics
Consumer Attributes Analysis

 

 

Our solution not only offers functionality to analyze customer traffic data, but also summarizes the key characteristics of your customers for you to make more insightful decisions. Customer attributes, such as facial expression, and other data help stores better develop customer profiles and gain insights about their preferences. Use this function in different locations of your store for multiple applications and purposes. 

Customer attributes analysis
Area Popularity Analytics

 

 

 

 

Waiting times can have a devastating effect on the in-store customer experience. Queue detection cameras are designed to monitor queues in real-time and send notifications when there are too many people waiting in line. Along with response times, managers can also check on queue data to evaluate staff performance and track efficiency improvements.

Heat map analytics
Heat Map

Area heat map

Data that reveal which areas are most visited could be a great help for operational insights. In the shelf area, heat-mapping technology marks the popularity of each shelf areas. Combined with other information, problems with commodities becomes apparent.

 

Global heat map

Using ceiling installation of several fisheye cameras, the system can generate global heat map data for the entire store. This information helps managers to see where the “hot areas” are and to enable better product allocation for promotion. Combined with sales data, the heat map data is a great tool for management team to reveal insights on shopping patterns.

 

Recommended Products

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来客数の分析

スタッフを除外

 

Hikvision はお客様が最も正確なデータを収集できるように取り組んできました。新しい人数集計カメラは、入店の繰り返しや買い物客以外の人 (スタッフや警備員を含む) を認識し、そうしたデータを除外することができるようになりました。 

 

来店を繰り返す客を除外

 

さらに正確な来客数のデータを取得するために、Hikvision のカメラでは、入店を繰り返す客や通りがかっただけの客を除外できます。  

来客数のレポート

 

来店客の人数を知り買い物客のパターンと傾向を分析できることは、規模を問わず、あらゆる種類の店舗にとって非常に重要です。  

6 イン 1 カメラ

 

製品レベル (6 イン 1) でのオフラインデータ認識の高度な統合により、小売ビジネスインテリジェンス分析の投資が大幅に抑制されます。

 

店舗全体のヒートマップ

天井に設置した数個の魚眼カメラにより、システムは店舗全体のグローバルヒートマップデータを生成することができます。この情報で管理者は「ホットエリア」の場所を確認し販売促進のために商品配置を改善することができます。ヒートマップデータは、販売データと組み合わせることで、管理チームがショッピングパターンに関する見識を得るための優れたツールです。

Análisis de Popularidad de Área

 

 

エリア別人気度解析

待ち時間は、店内での顧客経験に非常に深刻な影響を与える可能性があります。行列検知カメラはリアルタイムで列を監視し、列に並んでいる人が多すぎる場合に通知を送信するように設計されています。管理者は応答時間だけでなく、列のデータもチェックしてスタッフの勤務成績の評価や効率性向上の追跡調査を行うこともできます。

 

 

Análisis de los Atributos del Cliente

 

顧客属性分析

当社のソリューションにより、来客数データを分析する機能が得られるだけでなく、顧客の主な特性を要約することで、より見識に満ちた意思決定を下すことができます。顔の表情などのデータを含む顧客属性は、店舗が顧客プロファイルをより適切に作成し、顧客の好みに関する見識を得る役に立ちます。この機能を複数の用途や目的のために、店舗のさまざまな場所で使用しましょう。 

Remote audit

Audits are necessary, but are often beset by challenges like high management costs, inefficiency of on-site audits, management vulnerability, and lack of further data analysis. Remote Audit solution of Hikvision reuses the existing CCTV system and moves the offline audit process to online which improves the efficiency and standardization of shop audit significantly.

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Success stories
Check out other benefits of our solution

 

The audit manager will define the area to be audited, identifying each section and what elements need to be present. Next, a checklist for each area will be established. Items to check would include exits being blocked, goods located in hazardous areas, the cleanliness  of shopping areas, etc. Finally, the assignment of an audit alerts the system to begin the process using pictures or video according to the needs in each area. Images and footage can be sent to the relevant auditor by way of a mobile app or another system client.

 

Using Hikvision’s Smart Retail Solution, the auditing process might look something like this: the primary personnel in charge of the security audit would schedule and outline the steps in the process. Once initiated and completed, the audit results would be generated. If the process is deemed satisfactory, a report is produced and any necessary follow-up would be ready for the relevant personnel. If the process shows that requirements are not fulfilled or incomplete, those results, too, would be generated. A “problem list” would be sent to the responsible party so that a new checklist would be available.

 

The process of rectifying the results would be as simple as going down the list and make sure everything was set in order.

 

It’s always more accurate and intuitive to have a visualized data dashboard than a page of summary. With the Hikvision solution, managers will be able to check for statistics such as average number of problems, ranking, pass rate, etc. With the audit history function, all the data and reports will be safely stored for future reference. All statistics you need are only a few clicks away – that’s the digital way to do retail!
 

より良いビジネスの見識を得るためのデータの可視化

このマーケティングデータダッシュボードにより小売業者に必要な全ての情報が直感的に表示されます。複数の店舗をチェックして運営する必要がある管理チームのために、ダッシュボードでは効率的に検証できるようにE-map上に店舗の場所と全ての関連情報も表示されます。

ソリューションのメリットの詳細

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