Specialty shops see high operating costs and high value products, thus conversion rates and area effectiveness are the main focus. Loyal VIP customers are enormously valuable to such stores, but service staff cannot always identify them immediately. When customers agree to participate in VIP programs, marketing promotions or other incentives, facial recognition technology will give retailers accurate tools to identify VIPs and loyal customers. Staff can be notified to provide the right services at just the right time. Precision marketing based on VIP recognition helps specialty stores to offer better shopping experiences, which is now more and more becoming the determining factor in purchase behaviors.