Product: arch-shaped LED displays, 86-inch interactive LCD screens
Screen size: 30 m²
To increase footfall in its Dubai Festival City Mall showroom, and to create a winning in-store customer experience, leading Middle East retailer Jashanmal has deployed a unique LED display solution from Hikvision, which incorporates two unique 'arch-shaped' LED displays at the showroom entrance. Each of these LED panels is one meter wide, and 15 meters long, reaching up from the floor, over the 'arched' entrance to the store. The panels continually show 'artistic' content that is perfectly aligned to the Jashanmal brand, creating a welcoming atmosphere for customers. In addition, the solution includes three 86-inch interactive LCD screens located at the cash register, the 'homewares' area of the store, and in the 'luggage' area. Customers can use these screens to browse product specifications and color options.