Success Stories
Industry
All
Banking
Broadcasting
Building
Commercial
Education
Energy
Entertainment
Estate
Farming
Healthcare
Hospitality
Industrial Parks
Logistics
Manufacture
Nature conservation organization
Public Service
Recycling
Retail
Safe City
Security
Show & Events
Sports
Traffic
Telecommunications
Zoo and aquarium
Other
Public Transport
Real Estate
Application
All
Monitoring Center
Mobile Surveillance
People Counting
Auto Number Plate Recognition
Parking Management
Temperature Screening
Perimeter Protection
Fire Prevention
Security Management
Mobile Solution
Behavior Monitoring
Commercial Displays
Thermal Cameras
Reducing Shrinkage
Security and Intelligence
ESG
Location
All
Austria
Brazil
China
Cyprus
Czech Republic
Denmark
France
Germany
Greece
Hungary
Iceland
India
Indonesia
Iraq
Italy
Kazakhstan
Malaysia
Netherlands
Oman
Pakistan
Poland
Qatar
Russian Federation
Saudi Arabia
Singapore
South Africa
Spain
Turkey
UAE
United Arab Emirates
United Kingdom
Vientiane, Laos
Vietnam
Croatia
Search stories
Cancel
Industry
All
Banking
Broadcasting
Building
Commercial
Education
Energy
Entertainment
Estate
Farming
Healthcare
Hospitality
Industrial Parks
Logistics
Manufacture
Nature conservation organization
Public Service
Recycling
Retail
Safe City
Security
Show & Events
Sports
Traffic
Telecommunications
Zoo and aquarium
Other
Public Transport
Real Estate
Application
All
Monitoring Center
Mobile Surveillance
People Counting
Auto Number Plate Recognition
Parking Management
Temperature Screening
Perimeter Protection
Fire Prevention
Security Management
Mobile Solution
Behavior Monitoring
Commercial Displays
Thermal Cameras
Reducing Shrinkage
Security and Intelligence
ESG
Location
All
Austria
Brazil
China
Cyprus
Czech Republic
Denmark
France
Germany
Greece
Hungary
Iceland
India
Indonesia
Iraq
Italy
Kazakhstan
Malaysia
Netherlands
Oman
Pakistan
Poland
Qatar
Russian Federation
Saudi Arabia
Singapore
South Africa
Spain
Turkey
UAE
United Arab Emirates
United Kingdom
Vientiane, Laos
Vietnam
Croatia
Reset
Submit

People counting gives shopping centres a business edge

 

 

The modern retail market has to be incredibly competitive to be able to survive in the age of online shopping and mega-supermarkets. An important part of this survival is gathering reliable customer information, so retailers can keep ahead of the trends and make business decisions to stay relevant and pull people into their ‘bricks and mortar’ stores. Centrum Schalkwijk a Shopping Mall in Haarlem, the Netherlands, is using Hikvision cameras, to help with that. The cameras, installed by Cocon Security - based in Breda in the Netherlands, are delivering accurate people-counting statistics to provide crucial information for their business strategy and management.

 

 

The Challenge
Traditional methods of counting people going in and out of the mall were not effective for the shopping centre. They involved counting the numbers of people connecting to the centre’s Wi-Fi. Since people can walk around the mall without entering, and may not have switched their Wi-Fi on, this was not very accurate. These methods are also limited in the information they can provide.


“People counting is very important to shopping centres because the retailers always want to know what ‘footfall’ they are likely to expect,”. “This information helps the larger chains, for example, to make a decision on whether or not to invest in the centre and move in.” 
Individual shop managers can see when they are likely to need more employees to cope with the busy times, helping to create shift rotation, for example.
The real estate owners can also use the information to calculate optimum rental prices for the retail spaces in the centre.

 

 

The Solution
Cocon Security installed eight Hikvision Dual-lens DeepinView People Counting cameras (iDS-2CD6820F/C) around all of the entrances to the shopping centre. The cameras, armed with Deep Learning technology, are also equipped with binocular stereo vision, 3D people detection and tracking capabilities, and height filtering – all contributing to their amazing 97% accuracy rate.


These cameras were picked for their accuracy, which had to be higher than 95%, and their Deep Learning capability. 


Deep Learning technology gives the camera a lot more ‘intelligence’ to filter out ‘false alarms’, or inaccurate data. For example, it can distinguish between different people, even if they enter in a group close together. There’s also the ability to track individuals and filter for ‘loitering’, which helps with the overall data analysis.


Of course, every solution will have its differences. That’s why the cameras were adjusted to meet the needs of Centrum Schalwijk and tailored to the environment. For example, tweaks were made to the cameras to discount prams and trolleys from the count.


Bringing the whole solution together in Centrum Schalwijk’s Security Centre is a Hikvision Blazer Express (v1.3), an easy-to-use and highly efficient intelligent video management software (iVMS) station, designed specifically to meet the needs of small- to medium-sized retail surveillance applications.


The data from the cameras can be analysed, displayed and reported on, with a function to export to the centre’s own software platform. There, the data can be displayed and reformatted into spreadsheet reports, for example. The system can integrate 16 cameras in total and simultaneously bring data from all of them to analyse. In fact, this is the only suitable solution that can bring so many cameras together and is designed to make access to data and analysis a lot easier.

 


Reports from the system can be configured for: Number of people entering/exiting, number of people entering OR exiting and data from a single camera or multiple cameras. There is also an auto-sending function which automatically sends reports to designated recipients, streamlining the process and getting accurate information to the people who need it quickly.


Centrum Schalkwijk: “We are amazed with the accuracy of the new solution – it is leaps and bounds above our previous people-counting methods. This will be incredibly useful to provide centre management with footfall information that they can use to make business decisions in the future.”
 

Retail

Newsroom

Explore the latest news, customer stories, and industry insights from Hikvision

Hikvision.com uses strictly necessary cookies and related technologies to enable the website to function. With your consent, we would also like to use cookies to observe and analyse traffic levels and other metrics and tailor our website’s content. For more information on cookie practices please refer to our cookie policy.

Contact Us
Hik-Partner Pro close
Hik-Partner Pro
Security Business Assistant. At Your Fingertips. Learn more
Hik-Partner Pro
Scan and download the app
Hik-Partner Pro
Hik-Partner Pro
back to top

Get a better browsing experience

You are using a web browser we don’t support. Please try one of the following options to have a better experience of our web content.