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People counting for increased retail success

 

 How counting the people who enter your mall or store can help you improve customer experiences and boost your revenues

 

Counting people who enter your mall or store throughout the day can help you to improve your operations in a number of ways. It becomes possible, for example, to precisely increase the number of staff during busy times to improve service on the shop floor, and to reduce staff during quieter times to increase your operating efficiency. You can also more accurately predict demand over the coming days, weeks and months and accurately plan your future activities based on right-sized staffing and inventory. 


In these ways, counting people in store can help retailers optimise their strategies and maximise conversion and revenues. However, the task of accurately counting customers over an extended period of time is a difficult one, particularly as legacy camera technologies are not always up to the task. 


People counting for health and safety
People counting provides valuable insights across a range of industries and use cases. It can help to ensure crowd safety in high-traffic-flow areas such as stadia, for example, as well as ensuring that the number of people entering clubs, exhibition halls and other locations does not exceed fire safety guidelines. 


Historical ‘single-lens’ people-counting challenges
In the past, retailers often attempted to count people in store using single lens cameras. These often mistook people for other objects, leading to inaccurate counts and misleading information about who has visited the store and what they do there. 


One major problem with single lens cameras is that they have no 3D perspective, which makes it impossible to understand how tall an object or person is. This means that all kinds of inanimate objects can be mistaken for people, from shopping carts to baby carriages. The problem can be exacerbated when there’s a change in light conditions, and even shadows have contributed to inaccurate people counts in some cases. 


Getting an accurate count with dual-lens cameras
To overcome all of these challenges, forward-thinking retailers are installing next-generation