Making decisions to optimize operation requires rich information and the capability to link pieces together. Therefore, integrating online and offline data becomes the key to discover business insights.
Hikvision offers a comprehensive range of products that collect data, run analyses, and conduct multi-dimensional data fusion. Using devices that are also good for a security system, you can now gain a deeper understanding of your customers as a group, observe business patterns, increase operational efficiency, and utilize the right tools to ensure shoppers walk out of your store with smiles and merchandise.
Hikvision has worked on helping customers collect the most accurate data. The new people counting camera is now able to recognize repetitive entries or non-shoppers (including staffs and securities) and exclude such data.
Excluding Repetitive Customers
In order to obtain even more accurate customer traffic data, Hikvision’s camera is able to exclude customers who repetitively enter the store or who is just passing by.
Customer Traffic Report
Knowing how many people visited your store and being able to analyze the patterns and trends of shoppers are crucial to any kind of store, big or small.
High integration for Offline data perception on Product level（6-in-1）to reduce the investment of retail BI analytics significantly.
Data that reveal which areas are most visited could be a great help for operational insights. In the shelf area, heat-mapping technology marks the popularity of each shelf areas. Combined with other information, problems with commodities becomes apparent.
Using ceiling installation of several fisheye cameras, the system can generate global heat map data for the entire store. This information helps managers to see where the “hot areas” are and to enable better product allocation for promotion. Combined with sales data, the heat map data is a great tool for management team to reveal insights on shopping patterns.
Waiting times can have a devastating effect on the in-store customer experience. Queue detection cameras are designed to monitor queues in real-time and send notifications when there are too many people waiting in line. Along with response times, managers can also check on queue data to evaluate staff performance and track efficiency improvements.
Our solution not only offers functionality to analyze customer traffic data, but also summarizes the key characteristics of your customers for you to make more insightful decisions. Customer attributes, such as facial expression, and other data help stores better develop customer profiles and gain insights about their preferences. Use this function in different locations of your store for multiple applications and purposes.
Hikvision’s Remote Audit Solution reuses existing CCTV systems and moves the offline audit process online – vastly improving efficiency and standardization. With Hikvision’s solution, you can complete your Planning, Auditing, Rectifying, and Statistics & Review processes swiftly and accurately. You will be generating reports, analyzing the results, and then revising the final product with helpful tools and savvy insights. Agonizing over your store’s audit history will become history.
The audit manager will define the area to be audited, identifying each section and what elements need to be present. Next, a checklist for each area will be established. Items to check would include exits being blocked, goods located in hazardous areas, the cleanliness of shopping areas, etc. Finally, the assignment of an audit alerts the system to begin the process using pictures or video according to the needs in each area. Images and footage can be sent to the relevant auditor by way of a mobile app or another system client.
Using Hikvision’s Smart Retail Solution, the auditing process might look something like this: the primary personnel in charge of the security audit would schedule and outline the steps in the process. Once initiated and completed, the audit results would be generated. If the process is deemed satisfactory, a report is produced and any necessary follow-up would be ready for the relevant personnel. If the process shows that requirements are not fulfilled or incomplete, those results, too, would be generated. A “problem list” would be sent to the responsible party so that a new checklist would be available.
The process of rectifying the results would be as simple as going down the list and make sure everything was set in order.
It’s always more accurate and intuitive to have a visualized data dashboard than a page of summary. With the Hikvision solution, managers will be able to check for statistics such as average number of problems, ranking, pass rate, etc. With the audit history function, all the data and reports will be safely stored for future reference. All statistics you need are only a few clicks away – that’s the digital way to do retail!
With this marketing data dashboard, all the information that a retailer need is intuitively displayed. For management team that needs to check and run multiple stores, the dashboard also shows shop locations on the E-map and all related information for efficient review.